Inside Your Business

header photo
  • Identify publics
  • Identify media
    • Print
    • Broadcast
    • Social Media
  • Identify contacts
  • Write media plan
  • Implement media plan
  • Write press releases
  • Distribute releases

Media/Public Relations

A strategic piece of a business communications matrix is an effective public relations strategy. A business communicates with its publics through a variety of techniques from telephone contact to brochures and business cards that reflect the story, image and brand. Traditional mass media – broadcast and print – are effective channels to reach the consuming public. .